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Ava | Floral Midi Dress

Ava | Floral Midi Dress

£29.95 £85.00 Save 65%
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Comfortable Elegance for Everyday Life

The Ava Floral Midi Dress makes everyday dressing feel simple and confidence-boosting. With a relaxed, graceful silhouette and timeless floral charm, it offers comfortable coverage and easy movement throughout the day. Perfect for casual outings, gatherings, or relaxed evenings, this dress delivers effortless style you can feel good wearing.

  • Comfortable, easy fit: Drapes smoothly without clinging or feeling restrictive.
  • Flattering silhouette: Creates a balanced, polished look from every angle.
  • Timeless floral design: Elegant blooms that feel classic, not trendy.
  • Easy all-day wear: Comfortable for long hours without feeling heavy.
  • Versatile style: Simple to dress up or keep casual for everyday occasions.

Our customer care team is happy to help with sizing, products or your order.

Email us at: info@sophieandjameslondon.com

Today Only: Free UK Delivery with Full Tracking

Your order is dispatched quickly from our warehouse and delivered with reliable tracking across the UK for a smooth, worry-free experience.

ESTIMATED DELIVERY TIME:

6–10 Business Days after dispatch.

If your item doesn’t fit or meet your expectations, you can return it within 30 days.
Simply keep the product in its original condition and contact our customer support — we’ll be happy to help and take care of the rest.

At Sophie & James London, we believe how a piece feels matters as much as how it looks. That starts with what it's made of.

Every garment is chosen for the way it behaves on a real day. We look for fabric with a proper weight, so it falls cleanly from the shoulder and skims rather than clings. We look for softness against the skin, room to move, and a finish that still looks considered at six in the evening. From fluid woven fabrics to soft knits, each piece is selected because it's comfortable to wear, easy to care for, and made to be worn again and again rather than kept for best.

We also believe in telling you plainly what to expect. Fabric composition and care instructions are listed on every product page, so you know exactly what you're buying before it arrives. Colours may vary slightly from the images due to differences in screen settings.

Our approach is simple: timeless pieces, chosen for quality you can feel, and designed to be worn, loved and trusted, season after season.

Claire W. and 10k+ other women are wearing Sophie & James London

RATED 4.8/5 BY 10,000+ WOMEN

<h2>RATED 4.8/5 BY 10,000+ WOMEN</h2>

The fit is perfect and the quality feels lovely and substantial. I've already had so many compliments I don't think I'll be shopping anywhere else.

Carol B. 2 hours ago

<h2>RATED 4.8/5 BY 10,000+ WOMEN</h2>

Wore this to a garden party at the weekend and felt effortlessly elegant. It floats beautifully in the breeze and I had several people ask where it was from.

Marion H. 1 month ago

<h2>RATED 4.8/5 BY 10,000+ WOMEN</h2>

Wore this to a friend's 60th and felt wonderful all afternoon. It's rare to find something this elegant that's also so comfortable to wear.

Susan M. 4 days ago

<h2>RATED 4.8/5 BY 10,000+ WOMEN</h2>

I bought this for a wedding and ended up wearing it three times since. It's become a real staple in my wardrobe.

Deborah L. 35 minutes ago

<h2>RATED 4.8/5 BY 10,000+ WOMEN</h2>

The most comfortable sandals I've worn in years. I sat out at a cafe all afternoon and my feet were perfectly happy — no rubbing at all, and they look so pretty with a summer dress.

Elaine B. 35 minutes ago

<h2>RATED 4.8/5 BY 10,000+ WOMEN</h2>

So flattering and easy to wear. I'm 58 and it's so nice to find pieces that feel refined without being fussy.

Christine W. 3 days ago

<h2>RATED 4.8/5 BY 10,000+ WOMEN</h2>

So flattering and easy to wear I felt lovely the moment I put it on. It came up a touch long for me but nothing that spoils it, and it looks far more expensive than it was

Hazel W. 4 days ago

About Us

Sophie & James London is for the woman who wants to look like herself on a good day.

Every piece is chosen for how it behaves in a real life: fabric with weight, cuts that skim rather than cling, sleeves and hems exactly where you want them. Refined enough for lunch out, easy enough for a Tuesday, and comfortable from eight in the morning to six at night.

Quiet, considered, and made to be worn rather than kept for best.

Thank you for being part of Sophie & James London.

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The boutique standard, brought to your door

There's a reason shopping in a small boutique feels different. Nothing is there by accident. Someone chose every piece on the rail, considered how it drapes, who it flatters, whether it earns its place.

Sophie & James was built to bring that feeling to your doorstep. A collection kept deliberately small, refined, effortless pieces selected the way a good boutique buys, not the way the high street fills shelves.

Frequently Asked Questions

Yes, shipping is free on every order, always. No minimum spend, no codes, no surprises at checkout. The price on the page is the price you pay, and your order arrives tracked and carefully packed, at no extra cost.

Absolutely! You can return your order within 30 days of receiving it. Items must be unworn, undamaged, and in their original condition.

To start a return, please contact us via our Contact Page or email us at info@sophieandjameslondon.com, and we’ll guide you through the return process.

Once your order has been processed, you will receive a confirmation email with your personal tracking number. You can then track your package anytime through our Order Tracking Page.

Each product includes a detailed size chart to help you pick the best fit. If you’re between two sizes, we recommend going one size up for extra comfort. Still unsure? Our customer support team is happy to assist you.

You can shop safely and securely with the following payment methods:

  • Credit Cards (Visa, Mastercard, American Express)
  • Apple Pay
  • Google Pay
  • Shop Pay

Yes, completely. Your payment runs through Shopify's checkout, the same secure system behind millions of shops worldwide, and you can pay the way you already trust: Visa, Mastercard, PayPal, Apple Pay. Your card details are encrypted end to end and never stored by us. What you see at checkout is what you pay, no surprises after.

The moment you place your order, it's in motion. Within 1–3 business days it's carefully checked, packed, and on its way, and from that point, you're never left wondering. Tracking updates arrive in your inbox at every step, so you always know exactly where your order is.

And if anything ever feels unclear, a real person replies,usually within the day.

Our customer support team is always happy to help. You can reach us through the Contact Page or by email at info@sophieandjameslondon.com. We usually reply within 24 hours.

30-DAY MONEY-BACK GUARANTEE

Try it at home, with your mirror, your shoes, your own light. If it isn't right, you have a full 30 days to send it back for a full refund.

FREE DELIVERY

Free tracked delivery on every UK order. The moment it ships, the tracking link lands in your inbox, so you'll never once wonder where your order is.

SECURE PAYMENT

Pay however you already trust, Visa, Mastercard, Apple Pay, through our safe checkout. Your card details are encrypted, never stored by us and what you see at checkout is exactly what you pay.

Our customers tell it better than we do

★★★★★

The dress fits beautifully and feels so comfortable to wear. The fabric is soft and lightweight, and the flowing silhouette falls in a really flattering way through the waist and hip. The three-quarter sleeves are perfect for a warm day without feeling exposed. I had it on all day at a garden party and still felt fresh by the evening. I will definitely be ordering another colour.

Emma J.
London – 12 hours ago
★★★★

I was a little unsure about sizing at first, but the dress turned out to be perfect. The waist tie lets you adjust the shape, so it is forgiving without looking oversized, and the material feels gentle on the skin. It is stylish and easy to slip on, and works just as well with flats for the day as it does dressed up with heels for dinner.

Claire W.
Manchester – 1 day ago
★★★★

I love how the dress looks on me. The soft fabric smooths over everything beautifully, feels comfortable all day, and the flowing silhouette gives such a flattering shape through the waist. The colour is exactly as shown in the photos and the fit is even better than I expected. It has quickly become one of my favourites — I reach for it whenever I want to feel effortlessly put-together.

Sarah M.
Birmingham – 2 days ago
★★★★★

I am really happy with the item I ordered. It feels lovely on the skin, fits comfortably, and has a very flattering look once on. It is one of those pieces that feels easy to wear while still looking polished.

Olivia R.
Leeds – 3 days ago
★★★★★

The midi dress exceeded my expectations. I was hoping for something comfortable and flattering, and it truly delivered on both. The fabric feels lovely and soft, the gentle A-line skims over the tummy rather than clinging, and the length sits perfectly just below the knee. It looks just as elegant in person as it does in the photos. I wore it to a lunch and felt put-together all afternoon.

Helen P.
Liverpool – 5 days ago